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| A study of consumer groups and business competition used to define a projected market. www.motto.com/glossary.html usually for nonfiction books to show a publisher that there is a need for the proposed book. www.writefromhome.com/writingtradearticles/197.htm the activities undertaken by an organization to determine the nature of its customers and competitors, as well as the demand for its products or services along with the features that customers prefer in similar products or services. ... homebusiness.about.com/od/marketing/a/marketing101.htm the process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation. www.quintcareers.com/jobseeker_marketing_glossary.html the systematic collection, analysis and reporting of data to provide information needed to make marketing decisions. www.cfdccariboo.com/glossary.htm The process of gathering, analyzing and interpreting information about a market; about a product or service to be offered for sale in that market; and about the past, present and potential customers for the product or service. www.ncbuy.com/credit/glossary.html The process used for collecting and analyzing information about the entire market available to satisfy the minimum agency needs to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services. https://competitivesourcing.navy.mil/reference_documents/defs.cfm A systematic collection, analysis, and reporting of data about the market and its preferences, opinions, trends, and plans, used for corporate decision making. www.acceleratoronline.com/viewpage.asp the scientific investigation into marketing problems through the systematic gathering, recording, and analyzing of data. All activities that enable a business to obtain the information about the market conditions, the product mix, and present or potential customers. Page 182 www.ucs.mun.ca/~rsexty/business1000/glossary/M.htm The gathering, recording, and analyzing of information about the travel products people want. www.caltia.com/education/terms.html Market research is the process of collecting, analyzing and evaluating qualitative and quantitative data of consumers' preferences on products and services. www.informedx.com/glossary.htm The term market research refers to the specific branch of marketing research which deals with the evaluation of geographic markets. www.rigneyassoc.com/glossary25.html The Market Research Society defines research as follows: The collection and analysis of data from a sample of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions. ... www.interaction-uk.com/glossary.htm Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs used to determine the feasibility of a new business, test levels of interest in new products, and develop strategies to improve customer service and distribution ... www.learndirect-business.co.uk/campaigns/finances05/glossary/ is the way by which companies identify who is in the marketplace, their location, and their needs and wants. wps.pearsoned.co.uk/wps/media/objects/1513/1550326/glossary/glossary.html The process of finding out consumer preferences www.ngfl-cymru.org.uk/vtc/ngfl/bus_studies/gcse_m_smidman/unit3/key_terms.htm Although true market research that involves market analysis and number crunching is not our focus, we believe concise but thorough surveys can be an effective way to improve existing products and/or services or give ideas on new ones to develop. ... www.suprememarketinggroup.com/services.html marketing research: research that gathers and analyzes information about the moving of good or services from producer to consumer wordnet.princeton.edu/perl/webwn Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. ... en.wikipedia.org/wiki/Market research |